Communicating in high-stakes situations – from M&A integrations to spinoffs, carveouts and IPOs

Communicating in high-stakes situations is the ultimate test of leadership. The discussion with senior HR leaders during this month’s HR M&A Roundtable was illuminating. We discussed five questions: The challenges in linking talent to value creation plans The overlooked roles that are critical to value creation What helps align incentives to value creation How can […]

Why do transformations so often fail?

At Adeptation, our body of work spans 25+ enterprise transactions, three IPOs, multiple corporate rebrands, product launches and repositionings and dozens of technology implementations. Our experience in transitions, transactions and transformations gives us a unique, cross-sector point of view on why so many great companies flounder or fail outright at transformation: The wrong type of […]

Your market insights program is only as good as the questions you ask

Making the case for semi-structured qualitative research

Product packaging: How your brand can deliver a great customer experience

The basic role of packaging is to protect a product from damage. The protective requirements are higher for products shipped directly to consumers.

Best practices for improving market insights sharing throughout your organization

For CMOs, business strategists, market researchers, product managers, and other intelligence-gatherers