Insights

Perspectives That Drive Progress

Explore insights from the field—from strategic articles and videos to client features and thought leadership. This is where I share real-world takeaways, tools, and perspectives designed to help leaders navigate complexity and lead with clarity.
Making the case for semi-structured qualitative research
A lot of innovation has happened in the last fifteen years in the realm of CRM, sales and marketing automation, ecommerce, data analytics and visualization, artificial intelligence, machine learning, and predictive analytics.
The basic role of packaging is to protect a product from damage. The protective requirements are higher for products shipped directly to consumers.
For CMOs, business strategists, market researchers, product managers, and other intelligence-gatherers