The intersection of narrative and brand: amplifying value creation for founders, investors and enterprises – part 2
In our recent article on why transformations so often fail, we noted that one of the top five causes is when transformation communications are treated like a project. This article is the second of a series in which we put forth an alternative – brand-integrated narrative as a lever of value creation, value protection, and […]
Why do transformations so often fail?
At Adeptation, our body of work spans 25+ enterprise transactions, three IPOs, multiple corporate rebrands, product launches and repositionings and dozens of technology implementations. Our experience in transitions, transactions and transformations gives us a unique, cross-sector point of view on why so many great companies flounder or fail outright at transformation: The wrong type of […]