The intersection of narrative and brand: amplifying value creation for founders, investors and enterprises – part 2
In our recent article on why transformations so often fail, we noted that one of the top five causes is when transformation communications are treated like a project. This article is the second of a series in which we put forth an alternative – brand-integrated narrative as a lever of value creation, value protection, and […]
The intersection of narrative and brand: amplifying value creation for founders, investors and enterprises – part 1
In our recent article on why transformations so often fail, we noted that one of the top five causes is when transformation communications are treated like a project. This article is the first of a series in which we put forth an alternative – brand-integrated narrative as a lever of value creation, value protection, and […]
Why do transformations so often fail?
At Adeptation, our body of work spans 25+ enterprise transactions, three IPOs, multiple corporate rebrands, product launches and repositionings and dozens of technology implementations. Our experience in transitions, transactions and transformations gives us a unique, cross-sector point of view on why so many great companies flounder or fail outright at transformation: The wrong type of […]
Why great companies are often not-so-great at pricing
A lot of innovation has happened in the last fifteen years in the realm of CRM, sales and marketing automation, ecommerce, data analytics and visualization, artificial intelligence, machine learning, and predictive analytics.
Best practices for improving market insights sharing throughout your organization
For CMOs, business strategists, market researchers, product managers, and other intelligence-gatherers