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Testimonials

Delivering Impact That Lasts

Our work is often behind the scenes and bound by confidentiality—but our clients’ words speak volumes about the value Adeptation brings.

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We're proud to share testimonials from Adeptation's clients across sectors, sizes, scope and business functions.

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As an entrepreneur evaluating profitability and launch strategy for a new snack brand, I received an incredible amount of value from Margo. She is well-versed in everything CPG-related, from financials and marketing to distribution, among others. Margo makes things easy to understand and helped me make a crucial decision. She wants the best for your brand.

Krish Samtani,
Entrepreneur

Growth

Consumer Goods - Food Client

Strategic Planning and Go-to-Market Execution, Pricing, Sales, and Revenue Optimization

Margo has a distinctive blend of marketing, communications, and M&A experience that makes her a great fit for mission-critical pre/post closing work. We engaged her to support employee and customer communications, sales and marketing positioning, and various other 1-off topics that she quickly and effectively knocked out. We’ll be using her again.

Travis D.,
PE Operations Principal

Mid-Market

Industrial - Manufacturing Client

Brand & Communications Strategy, Divestiture Communications, Standup of New Corporate Entity Capabilities, Change Leadership, Orchestration of New Entity, Brand, and Product Launches

Who should you call when you are trying to quickly stand up a wide variety of programs, tools, and infrastructures with multiple stakeholders? I highly recommend you call Margo and have her join your team quickly. Her leadership capabilities in navigating ambiguity, learning quickly, and driving projects to completion were invaluable. Her energy and “confusion tolerance” were contagious and helped us achieve critical milestones. It was a truly a pleasure to work with Margo!

Sabrina Kropp,
VP of Corporate Communications & Brand

Enterprise

Industrial - Manufacturing, Tech - B2B Client

Strategic Planning and Go-to-Market Execution, Business Operations & Transformation, Brand & Communications Strategy, Divestiture Communications, Standup of New Corporate Entity Capabilities, Orchestration of M&A-Driven and Technology-Enabled Transformation

Margo is one of the best B2B SaaS strategic advisors we’ve found. It’s immediately clear she has real-world experience as an enterprise buyer. She knows exactly how to gather and convey the insights that we as a selling organization need to know. Her analytical skills are sharp and she’s a natural conversationalist – fluid, credible, and thorough in follow-up. Thanks to her, we uncovered valuable insights. If you’re serious about refining your sales strategy and staying ahead of your competitors, partner with her.

DG,
Revenue Ops Leader

Mid-Market

Tech - B2B SaaS Client

Pricing, Sales, and Revenue Optimization, Market Research and Voice of the Customer

I had the pleasure of working with Margo through the recent separation of my parent company. IT is a key and complex aspect in splitting out a company, with multiple end-user impacting activities taking place.

Margo has been supporting me with the communication on the IT separation program that impacts our users around the globe. She has also helped me in creating a fit-for-purpose communication strategy for my global function.

I find Margo to be diligent and goal orientated, yet a creative individual who truly appreciates a global operating environment. She is a change and communication professional who understands technical complexities, the impact of change on people and how to break messaging down to very diverse audiences – always finding the right words and message, with the right cultural lens applied, for any situation. Coupled with boundless positive energy, Margo gets the job done.

I count myself privileged having had the opportunity to work with Margo and would highly recommend her for any change programs!

Martina Schoultz,
CIO

Enterprise

Industrial - Manufacturing Client

Business Operations & Transformation, Divestiture Communications, Standup of New Corporate Entity Capabilities, Change Leadership, Orchestration of New Entity, Brand, and Product Launches, Orchestration of M&A-Driven and Technology-Enabled Transformation

Working with Margo was an exceptional experience. She developed an outstanding strategic plan that perfectly aligned with our B2C niche brand. Margo went above and beyond to thoroughly understand our customers and brand, unearthing invaluable insights we simply wouldn’t have found elsewhere. For each strategic recommendation, she clearly explained the tangible benefits to our business and provided a roadmap for implementation. What truly impressed us was her deep understanding and intuitive grasp of our niche customer base – a rare and essential quality for brands like ours. We highly recommend her!

Kevin Bing,
President

Growth

Consumer Goods Client